Let’s face it. The invention of AI has bulldozed a turning point in the Marketing landscape. 

AI marketing concepts like hyper-personalization and predictive analysis, which drive massive ROI for businesses, have become the order of the day. 

Naturally, every modern marketer wants to lay their hands on AI marketing tools. 

However, there has been a surge in these tools, with hundreds of platforms promising similar value, making it daunting to decide which tool is best for your goals. 

That’s why we have sieved through the thousands and pulled up the 20 Best sales and marketing tools for small business owners and large-scale businesses. 

Key Takeaways

• Innovative businesses are tilting to AI for marketing to stay ahead of the competition.
• AI content marketing tools are the most adapted software in digital marketing.
• The best AI marketing tools leverage personalization, automation, and accurate recommendations to increase team’s efficiency and revenue growth for businesses.
• AI-powered chatbots, content generation AI, predictive analytics engines, and recommendation engines are the top examples of AI in marketing applications.
• Implementing AI is essential for any business that wants to stay relevant in the digital marketing space today. 

1. Drift

Category: Conversational Marketing AI Platforms

Rating: 4.4/5

Pricing: $2500 monthly (billed annually)

Imagine having an agile spy that snoops on your website visitors, learns about them, and interacts with them in a way they can’t resist. 

Drift is arguably one of the best AI marketing tools for businesses looking to revamp their customer engagement and maximize ROI in the sales department.

In website marketing, customers are first visitors before converting. However, most visitors never become customers because they are not duly engaged. 

With an AI marketing software like Drift, businesses can turn casual web visitors into returning customers. 

The AI tool starts by studying every prospect who lands on your site and discovering details about them, such as what interests them. Then, it uses this insight to engage them and deliver exciting, personalized experiences.

It can also reveal which prospects to prioritize and even notify you whenever such leads land on your website so that you can initiate real-time conversation. 

Best Features of Drift

Drift’s interactive Bot 

This is one of the smartest AI chatbots ever deployed. It can serve as a virtual marketer, sales personnel, or customer support agent. It can also answer product-related queries, schedule appointments, or troubleshoot issues. 

To get started, integrate it with your website and watch it guide leads through the sales funnel with personalized dialogues that close deals faster. 

Chat Routing

Beyond engaging visitors, Drift helps ensure that when your customers need human intervention, they will get support from the most qualified agent with their chat routing feature. 

It is quite straightforward to set up and holds much potential for large e-commerce businesses and telecommunication, where time is of the essence and customers want answers in a heartbeat. 

2. CopyAI

Category: Content Marketing AI Tool

Ratings: 4.7/5

Pricing: free plan and premium

• Free plan 2,000 words per month and 200 bonus credits
• Pro plan $49 per month, $36 billed annually

With over 15 million users worldwide, CopyAI is a fast-growing AI marketing solution powering quick copy creation. It is best for content that establishes thought leadership and builds trust with potential customers. 

Thanks to its vast specifications and features, this content marketing AI tool can customize every copy based on how you describe your brand, product, or customer. 

By leveraging this function, entrepreneurs can scale engagement with potential customers and close more deals. 

As one of the best AI marketing tools for content, Copy.AI is preferred by most CMOs for crafting sales copy that speaks directly to customer segments’ pain points and needs. 

Best Features of CopyAI

Multi-lingual AI-powered copywriting 

With support for over 95 languages, Copy.ai offers over 40 ready-to-use templates that simplify content generation.

This template includes copywriting formats like catchy email subjects, follow-up chat, and feature-benefit sales messaging. 

It is particularly helpful for businesses that have little or no knowledge of content creation but want to scale customer engagement.

Open Integration Support

Copy.AI is flexible with other AI marketing tools. This feature is beneficial in advanced marketing, where the sales department can set up systems that enrich AI with more prospect data, enabling it to achieve automated personalized inbound messaging.

A User-friendly interface

While copy.ai carries out complex rudiments of writing, it maintains an easy-to-use interface, allowing beginners and non-tech-savvy sales personnel to enjoy quality content for their businesses.

3. Narrato

Category: SEO AI Content Marketing Tools

Rating: 4.9/5

Pricing: starter, pro plan, and business

• Starter: $19 monthly, $15 billed annually
• Pro plan: $49 monthly, $39 billed annually
• Business: $99 monthly, $79  billed annually

Narrato is a leading-edge AI marketing tool that offers solutions for every content creation stage. 

As we know, content is the oxygen that fuels digital marketing. However, scaling up content production across different platforms can be overwhelming.

With an AI marketing platform like Narrato, content creators can speed up the creation of SEO-based text for websites, email, social media, and more. The AI writing assistant offers 100+ templates, enabling marketers to churn out high-quality content on the go.

Best Features of Narrato

Content Genie 

This is a key feature that establishes Narrato as one of the best content marketing AI tools. It can create weekly social posts and blog reads by taking cues from previous content. Users can share their target themes and website URLs, and Content Genie will develop a novel custom post for social media campaigns. The best part is that you can set it to handle this on autopilot. 

Content Planning Toolkit 

Thanks to its planning abilities, this content marketing AI tool helps teammates organize every task and ensures content aligns with strategic goals. 

Narrato can consolidate all your plans and content ideas into a picture and track efforts in all marketing channels. 

Also, when one team member is done, it moves to the next handler, boosting content production harmony and ensuring a consistent workflow throughout the content strategy.

AI Topic Generator

Narrato ensures you never run out of relevant topic ideas. By utilizing the AI topic generator, marketers can brainstorm content ideas, generate multiple new topics for a search term, and stack up topics for feature creation.

Free Image Library

Beyond helping content teams scale writing, Narrato exposes users to thousands of royalty-free images that can enhance their articles. With this feature, you can search for images and graphics relevant to your topic and get numerous options for free.

4. Albert AI

Category: AI Advertising Platform

Rating: 4.7/5 on featured customer

Pricing: customized pricing plan

Ad campaigns are exciting moments for businesses, as they allow them to connect with new people who are actually interested in their brand. 

These campaigns are seemingly more successful, thanks to AI marketing software. 

For example, there are AI advertising tools that can predict the success rate of your ads before you run them and with high accuracy.

Amongst the numerous digital marketing tools that power campaigns, Albert AI is in a league of its own. 

It is both easy to implement and offers a ton of services that ensure success for all kinds of campaigns, whether social media, email, SEM, or SEO.

Best described as an autonomous ally, it works hand-in-hand with marketers, serving as a thinker, a tech stack provider, and an executor of campaign management.

The AI can find relevant audiences based on campaign data, target them, and turn them into potential customers.

It automates various aspects of a campaign, like carrying trial runs to predict campaign analytics and optimizing content for better results. 

It also helps to maximize ad spend, allocate ad budget, and place bids, ensuring a more effective campaign and driving better results for marketers.

Best Features Albert AI

AI-powered Campaign Management

This feature continuously finetunes campaigns to match audience performance changes. 

For instance, it can adjust ad spending as the audience segment changes to maximize advertising resources.

Ad personalization 

Beyond finding prospects for you, Albert AI can analyze audience data, gather insights, and personalize ads for your new targets.

5. Jasper AI

Category: Content Marketing AI Tools

Rating: 4.7/5

Pricing: $49 per month and $39 per month(yearly)

JasperAI is one of the best AI marketing software driving attention, particularly in the world of AI for content creation. 

Supportive of up to 25 languages, the AI marketing tool features templates for emails, landing pages, blog posts, and more that make content creation a breeze for agencies and businesses.

One way Jasper excels other alternative tools is that it can learn a company’s identity and style and implement it in content across all mediums.

This means that sales teams will not have to deal with the challenge of AI generic content.

Most businesses use it to maintain a consistent brand voice for their social media posts, blog posts, landing page copy, product descriptions, marketing copy, and notes. 

As a top AI for marketers platform, Marketers can also use Jasper AI to build customized workflows and AI-powered apps for specific business use cases.

Best Features of Jasper AI

The tone of voice setting

This allows marketers to specify the tone of the content they want to generate, whether formal or informal. 

Likewise, users can change the mood of a written text. For example, make a bland text funny. This ensures that content is appealing to diverse audience.

A suite of project management tools

Up to 54% of managers report that they cannot effectively monitor their projects. Innovative project heads use AI marketing tools like Jasper AI to track real-time progress using its robust project management feature that unifies every aspect of a campaign.

This feature leverages AI marketing automation to streamline content creation tasks across team members. Implementing it amongst teams will foster collaboration and ensure everyone aligns with the marketing goals.

Keyword Input tool

This feature enables users to create SEO-relevant content. All you need to do is specify the keywords you want to rank for, and the AI will use it throughout the text.

6. Alli Ai

Category: SEO AI Content Marketing tools

Rating: 3.9/5

Pricing: $249 monthly

Link building is arguably one of the most daunting aspects of content marketing. However, it is a crucial ranking factor and cannot be trivialized. 

Alli Ai started as one of the best marketing tools for link building, offering practical guides to businesses to improve their domain authority. 

Right now, it is not only a backlink tool but an all-inclusive platform for SEO. It presents the cheapest and fastest way to optimize websites. 

It handles everything from optimizing text to enhancing code, with code & content recommendations that you can either approve or enhance.

This is a valuable use-case of AI for marketers who want to grow their website visibility but have a limited budget for content marketing. 

While most people consider Alli AI as one of the best AI tools for SEO beginners, it also benefits professionals with unique strategies they want to deploy. 

SEO experts can implement changes on every web page by specifying their site-wide optimization rule.

To top it off, All.AI is not like other SEO marketing AI software, with rigorous implementation. 

All you need to do is add its code snippet to your sites, and it will sync perfectly with any major content management system. 

Also, it can bypass CMS technical limitations to change contents and implement code where needed. 

Best Feature of All.AI

Automated SEO Optimization

Thousands of marketing agencies trust All.AI because of this feature. It helps them scale optimization for as many websites as possible. 

The AI platform can detect and fix SEO issues on web pages on the spot, allowing entrepreneurs to handle hours load of optimization tasks within seconds.

Site Speed Optimizer

This is an AI-powered software feature of All.AI that can reduce web page load time by 80%. 

It helps improve site speed, giving your web visitors a good experience and significantly boosting your ranking. 

A/B Testing

SEO is an evolving concept, and a key way All.AI aims to ensure its users continually excel their competitors is by using its automated A/B testing function. 

It works by analyzing user behavior and using the insight to refine page titles for more clicks, all in real-time.

AI Schema Markup generation

With this feature, web owners can bypass the technicalities required to derive the code-structured data—a key ranking factor that helps search engines understand your pages.

7. Adverity 

Category: AI Data Integration Tools

Rating: 4.5/5

Pricing: Customized quotes

Data is the lifeblood of marketing, but you cannot do much with data when it is dispersed in different channels. Sadly, this is the challenge that many online enterprises face.

Adverity is one of the top AI marketing tools businesses leverage to transform data from numerous sources at scale. 

The platform blends disparate datasets across customer service solutions, email marketing platforms, loyalty tools, and other channels.

It also handles data extraction from hundreds of data sources, like Google Ads, to numerous destinations, including business intelligence tools. 

This process is completely automated, relieving marketers of the labor of pulling and aggregating data. 

At the end of the day, what you will have from using Adverity is a comprehensive single data source in a usable format that one can easily analyze to influence decision-making.

More so, no data-handling expertise is required to utilize the Adverity AI marketing app. 

Users indicate how they want to transform their data into plain English text, and the copilot will guide them through the process. 

This function enables amateur entrepreneurs to achieve reliable and efficient data management and unlock strategic decision-making. 

Best Features of Adverity

Data transformation engine

Transformations are a key to unlocking the value of data. This Adverity feature can clean and transform data into a ready-to-analyze form.

It doesn’t only have the potential to save costs for business but also mitigates the risks of errors in manual data handling.

Enrichment Copilot

This feature directs users on how to get the data transformation they need. 

With a plethora of supports like step-by-step instructions, easy access to any documentation on the platform, and quick troubleshooting, all these make navigating the app super easy for new users.

Automated data integration

With this, you can achieve a two-way conduit that can send data to any place as well as receive data from anywhere.

It presents a fully automated flow of information into your marketing pipeline. 

8. SeventhSense

Category: AI Email Marketing Platforms

Rating:  5/5 on Capterra

Pricing:  $149 per month for up to 20,000 contacts

Electronic mail is arguably the most used sales channel in B2B. Up to 81% of companies use e-mail in their marketing.

However, the general result businesses gain from emails is poor compared to the efforts poured into it. A study revealed the average email open rate to be 15.1%.

SeventhSense is an AI email marketing software that helps hundreds of companies maximize gains from their mailing list.

At its core, it increases the chances of your clients seeing and opening your mail.

It does this by conducting a historical engagement analysis for each client on your list and then predicting the perfect time and frequency to send them emails, boosting engagement and fostering conversion in the long run.

In addition, most Salespersons relish this AI marketing tool because it helps them cut costs on lead nurturing by showing which prospect is likely to convert.

Best Features of SeventhSense

Automated Campaigns

You can scale engagement with minimal human input by leveraging this feature.

It allows you to set email campaigns beforehand, specifying when you want them to run, and the system will execute them. 

Frequency Optimization 

This studies customer behavior and ensures the rate at which each person receives mail is ideal for their unique preferences. 

9. HubSpot

Category: All-inclusive Marketing AI Tools

Rating: 4.4/5

Pricing: Varies on tool selection

It would be an error to call HubSpot a single marketing tool.

Instead, a well-established home for digital marketing tools best describes it. 

However, marketers who want to establish a thorough foundational coverage in all their pipelines, from CRM to sales, marketing, and customer services, can embrace it as an all-encompassing marketing AI tool. 

Hubspot can handle everything from attracting visitors to converting leads, closing customers, and establishing solid relationships with them.

Its ensuite of tools includes CRM tools that help track interactions, marketing automation for effective lead nurturing, and even A/B testing tools that optimize conversions.

Having maintained authority in CRM, HubSpot included AI marketing software, driving traction among professionals—HubSpot’s Smart CRM.

This AI-powered platform empowers users to achieve personalization at every level, from marketing to sales and customer experience. 

Besides CRM, AI content marketing is another area of interest for Hubspot. After all, it first identified itself as a content management system.

It provides AI tools designed to help marketers ethically scale content creation.

One beautiful thing about having Hubspot as your base is that you can easily integrate other advanced AI solutions that are not offered on the platform because it is very adaptable. 

Interestingly, most foundational marketing AI tools and services Hubspot offers are free. For instance, you can get started with their email marketing and enjoy up to 2,000 free monthly mass email sends. 

Other free services on HubSpot include ads management, web analytics tracking, chatbots, and customer support.

Best Features of Hubspot

We cannot exhaust the list of best features of Hubspot marketing AI tools, but here are a few that stood out to us.

Hey gen

Blog posts are no longer enough. 91% of consumers watch video content to fully understand a product or service.

This Hubspot AI for marketing tool makes developing studio-quality video super-easy.

All you need to do is paste your blog post, email, or article into the software, and it will transform it into engaging AI videos.

It has 300+ voices and is available in over 40 languages.

Free AI Content Writer

Adding to the impressive number of content generation AI, Hubspot also has an AI writing tool.

This tool is perfect for blogs, long-form articles, sales pages, and website copy.

Also, teams can harness Free AI copywriting for email marketing to resonate with unique individuals. 

Website Builder

Today, getting a workable website is as simple as describing what you want to achieve with the site and your preferred style, and an AI software like Hubspot website builder will automatically build a good one. Businesses have never had it this fast and easy. 

AI-Powered Reporting:

Reviewing how far you’ve gone and where you need to make changes is crucial for progress in digital marketing.

With Hubspot’s AI reporting assistants, getting reports from all your sales and marketing efforts is easy.

This way, teams can optimize their efforts based on experience.

AI Chatbot

Built on the LLM of ChatGPT, this Hubspot chatbot is built to enhance your customer experience.

It has a pretty simple mode of operation — it receives concerns from visitors, then it sifts through your site to find the appropriate response.

This way, your customers get the support they need promptly.

10. Brand.24 

Category: AI Advertising Platform

Rating: 4.2/5

Pricing: Individual, Team, Pro, and Enterprise pricing

• Individual: $119 per month, billed annually
• Team: $159 per month, billed annually
• Pro: $239 per month billed annually
• Enterprise pricing: $399 per month billed annually

This is one of the best AI advertising platforms brands use to connect with their audience across the World Wide Web.

It uses machine learning to keep an eye on who is saying something about your brand and what is being said anywhere online.

This includes social media mentions, podcasts, websites, forums, videos, news sites, reviews, and blogs. 

What people say about your brand profoundly shapes its perception, trustworthiness, and reputation.

For example, negative comments can damage trust and deter potential buyers.

In all, Brand.24 AI for marketing helps companies easily understand how people feel about their brand and respond effectively, enabling them to uphold a strong reputation.

Best Features of Brand24

Sentiment analysis

This feature helps the AI determine the overall sentiment of a text to categorize opinions.

This way, businesses can get a full scope of the emotions behind any comment, narrative, or mention of their brand and respond effectively.

Keyword Monitoring

Thanks to this feature, Brand.24 software serves as one of the best AI content marketing tools for organic keyword research in social media campaigns.

Users can search media channels for specific keyword mentions, which can help them optimize their posts, captions, and hashtags accordingly.

Advanced Filtering

If you are opting for an AI marketing platform for social monitoring, remember that not every mention is worth noting.

That’s why Brand24 has an advanced filtering feature that helps users focus on the mentions that matter.

It uses precise filter optimization to save them precious time in their analysis.

Competitor Analysis

With Brand.24, you are not limited to monitoring your brand.

You can also obtain social data from competitors to help you keep up with the competition and measure your progress in the social sphere.

12. Synthesia

Category: AI Video Creation Platforms

Rating: 4.7/5

Pricing: Free, Starter, Creator, and Enterprise plan

• Starter: $18 monthly
• Creator: $64 monthly
• Enterprise plan: customized pricing

Video marketing is blowing up. 87% of marketers credit video content for an increase in lead generation. 

And guess what? Video creation is no longer as demanding as it used to be. Recent studies show that 75% of marketers use AI marketing tools to accelerate video production and boost engagements.

Secondly, video synthesis stands out as the most innovative type of AI marketing solution for video creation. It enables the creation of high-quality, customized visuals from scratch using simple inputs.

Synthesia is one of the best AI marketing software for video synthesis.

It is furnished with every element of video creation, including AI avatars, premade video templates, and a library of over 120 voices. 

To top it all off, it allows you to customize your character in 140+ languages, giving you diverse options to explore.

As one of the leading marketing AI companies in video creation, Synthesia is widely adopted as an advertising tool by nearly half of Fortune 500 companies, including Google and Nike. 

Best Features of Synthesia

AI Video Assistant 

This Synthesia’s feature can transform boring blogs, PDFs, websites, or other text-based resources into inspiring video content.

It is a classic example of modern-day AI content marketing, already well utilized in virtual learning platforms to help teams scale the creation of thousands of training videos from existing resources.

Voice cloning 

An impressive aspect of Synthesia is its voice cloning technology.

It can create high-quality synthetic voices from a small sample of a user’s speech.

You can utilize this to merge your voice with your AI characters for a more personalized feel.

It also promotes consistent, recognizable audio in all your videos.

Multilingual Video Player

As already stated, Synthesia supports hundreds of languages.

But that’s not all. Beyond letting you create videos in any language you choose, the multilingual player lets your viewers play your video in their preferred language. How cool is that?

13. ChatGpt

Category: AI Content Marketing Apps

Rating: 4.7/5

Pricing: $30 monthly, $25 billed annually

With a staggering 200 million weekly users, ChatGPT is undeniably one of the top AI marketing platforms for content generation.

It is trained to help users with diverse use cases using human-like conversations. 

While the AI marketing app is widely adopted by sales teams for creating content, it has other use cases that most haven’t explored. 

This includes translating text from one language to another, writing simple codes, classifying images, debugging web codes, speech-to-text, chatbot personalization, sentiment analysis, and more.

Many consider it the top choice for writing emails, social media copy, and articles, especially where thorough specification is needed. 

 Moreover, the GPT’s model powers the majority of the popular generative AI tools for marketing, thanks to its ever-increasing large data sets.

However,  like every other AI for content marketing, ChatGPT heavily relies on promptings to produce optimum output.

Best Features of ChatGPT

Code debugging

As a well-read AI content marketing tool, ChatGPT has a solid knowledge of programming documentation, which makes it effective in code debugging.

This feature is not beneficial to programmers alone. 

Marketers can leverage this function in many cases.

A good example is when data reported in the Google Analytics dashboard appears inconsistent, which can happen due to various issues, like misplaced tags and syntax errors in the code.

ChatGPT can help by analyzing code snippets, checking for potential issues, such as incorrect syntax or placement problems, and suggesting modifications.

Contextual Understanding and Awareness

This is one feature that makes ChatGPT an AI marketing platform that serves as an agile partner in content creation.

Among the notable improvements on the ChatGPT4.0 version is the ability to understand the context of a conversation or query and provide accurate answers.

Similarly, it can recall earlier conversations in a chat session and use those details to provide a more relevant response.

Data Analysis

While chatGPT is not identified as an AI data marketing tool, premium users can use the Advanced Data Analytics (ADA) feature for analytic functions like fixing data errors, obtaining answers to quantitive queries, and visualizing data.

Also, leveraging its ability to understand subject matters deeply, data teams can roll in raw data from documents, and it will interpret or generate reports in seconds. 

14. Salesforce Einstein

Category: Artificial Intelligence-Powered Customer Service Software

Rating: 4.3/5 on Gartner

Pricing: $50 monthly

Salesforce Einstein is one of the best AI marketing tools for customer service. 

Its AI tool is renowned for powering strategic decision-making in every sales cycle stage.

Essentially, Salesforce creates a smart CRM situation. 

When handling customer relationship management, the AI marketing platform carries out analysis on customers’ data to gain insight into key factors like which lead is likely to convert, prospect preferences, key patterns, and trends. 

Then, it informs marketers on how to gain the most conversions from CRM. 

Best Features of Salesforce Einstein

Automated contact logs

There is no need for manual contact entry as this core Salesforce feature helps businesses organize every piece of information for both customers and prospects. 

This includes email addresses submitted online, phone numbers or websites, and online social media profiles. 

It is also the function that facilitates CRM lead tracking, which informs businesses of which leads to prioritize. 

Sales forecasting

Einstein’s ability to analyze historical data and trends makes it one of the best AI marketing tools for making accurate decisions, such as sales predictions, planning future operations, and strategizing accordingly. 

Einstein GPT 

EinsteinGPT, one of the latest enrichments of Salesforce AI marketing tools, offers an innovative type of AI content generation that is adaptive to customers’ changing needs and data. 

It achieves this by combining private and public AI models(GPT) with CRM data. Using it will save you time while ensuring content relevance at all times.

15. Gong.io

Category: Revenue Intelligence AI Platforms

Rating: 4.7/5

Pricing: Customized plan

Customer interaction is considered one of the most valuable assets in B2B marketing.

This is why many top companies pour heavy resources into hiring expert customer service personnel.

On the brighter side, innovative businesses take advantage of AI marketing tools to achieve affordable and excellent customer service.

Gong.io is one of the best AI tools for this use.

It leverages AI to analyze calls and other customer conversations to get insight, which it uses to coach teams.

With this AI software, managers can uncover both sales opportunities and inefficiencies in customer-business interactions. As a result, they can make more informed customer decisions and improve sales conversion. 

As one of the top tools for customer service enhancement, Gong integrates with other AI tools for marketing, including SalesForce, Notion, Slack, and Hubspot. 

Best Features of Gong.io

Call Analytics

Call analytics is a common application of Gong in many AI marketing campaigns for companies.

This feature handles everything from call recording to call analysis down to lead scoring, in which it ranks customers according to who should be prioritized.

This helps businesses make strategic decisions based on actual interactions with their audience.

Revenue Sourcing and Forecasting

Gong.io, natively called a revenue intelligence platform, aims to transform revenue growth for businesses —this is the feature that powers it.

It gives you a report on how much revenue you’ve attained, your conversion rate, and general analytics.

Then, it informs you of stalled deals and future opportunities by tracking pipelines.

With this information, you can restrategize and generate income in your sales campaign.

CRM Data Enrichment

Thanks to its CRM enrichment feature, Gong.io makes it easy to deploy AI marketing automation and accelerate customer relationships.

By leveraging this, you can enhance customer data for a more productive interaction.

For example, when you integrate it into your workflow, it will associate sales activities or event invites that happened in the Gong conversation tool with a deal in progress.

Leading to better targeting and stronger customer-business bonds.

15. Exceed.AI 

Category: Conversation Marketing AI Platforms

Rating: 4.7/5

Pricing: $1,950 per month

Exceed.AI is a sales acceleration marketing AI tool designed to help teams scale handling the rigorous lifecycle of prospects, starting from first contact to when they close a deal.

It handles every interaction with clients, both via email and on the website. 

It also integrates with several CRM systems and accelerates sales activities like lead management, progress tracking, and collaboration with teammates.

This helps businesses boost productivity and close deals with minimal time and resources. 

Best Features of Exceed.AI

AI-Powered ChatBot

Exceed.AI is widely known for its intelligent virtual assistant chatbot.

It chats with every prospect automatically and in real-time, answering their inquiries just like a human would.

That is not all. The assistant activates the next actions when prospects reach a certain conversion threshold.

For instance, it will alert the sales team when a qualified lead is ready to talk to human personnel. It can also book a meeting with a professional and initiate a demo.

Sales Analysis

Sales analysis is an AI marketing concept that powers adaptive futuristic strategies.

With this feature, Exceed.AI can predict the profitability of future projects and determine ROI based on several sales data.

This helps businesses focus on high-impact undertakings, optimize budgets, and mitigate financial risks.

16. Zapier

Category: AI Automation Tools

Rating: 4.5/5

Pricing: Free, professional, and Team

• Professional: $19.99 per month, billed annually
• Team: $69 per month, billed annually

With its ability to connect with up to 7000+ systems to streamline workflows, Zappier offers next-level marketing AI automation in lead onboarding and nurturing.

Consider the numerous tasks involved in lead generation, like saving attachments from Email to Drive, regular client interactions, lead scoring, adding events to Google Calendar, and many more. All these are done repetitively to nurture numerous leads.

With Zapier, you can automate all these tasks, handle more clients, and save a lot of resources and time, helping you scale your business efficiently. 

A favorite aspect of this AI marketing tool is that it allows users to create Zap.

Zap is an automated workflow software application that enables workflow in other systems with a single activation.

Businesses can use this feature for single-step zap, where one activation enables an action. 

For example:

• Sending an appointment reminder to a client’s email from a scheduling app.
• Automatically adding leads that submitted their details from an Instagram ad to a CRM tool.
• Updating your Slack space with the latest information from the project manager(like Asana) to keep everyone in tune with the project’s progress.

There is also an option for multi-step zap, in which one action triggers several actions in different apps and systems. It is ideal for businesses with complex processes.

Popular use cases include; 

• Gathering data from numerous source
• Grouping customers according to specific demographics
• Search for relevant topics and keywords and automatically add them to your content scheduler.

Another big advantage of Zappier’s automation is that it enables free data flow from different systems.

This ultimately reduces the chances of human errors.

Best features of Zapier

Zaps templates

A beautiful aspect of Zapier is that it does AI marketing automation like no other.

A single activation in one app can enable workflow in other systems and applications. 

However, every user needs to create a unique Zap based on their needs, and thanks to ready-made templates, setting this up is not difficult.

With just a few clicks, you can customize any of the Zap templates to suit your specific use case.

You can also discover potential use cases by going through the templates and integrating other apps.

Create-custom-chatbot

Beyond customizing workflow, you can create AI chatbots for different use cases like customer engagement and content writing assistance.

You can easily sync with your knowledge bank to offer custom-brand interactions or set predetermined expectations for it to follow.

With this, entrepreneurs without coding expertise can develop bots that understand the brand and communicate in brand tone and style.

17. Emplifi

Category: Customer Success AI Marketing Software

Rating: 4.5/5 on Gartner

Pricing: Customize plans

Emplifi tells you how best to use your social media data to power sales conversion.

As one of the best AI social media tools, it offers a wide range of services that help users identify sales opportunities in their campaigns and appropriate their resources wisely.

Some of its functions include;

• Observing customer’s behavior
• Tracking performance metrics
• Making customer engagement enhancement recommendations 
• Trend analysis for optimizing performance.

A key advantage of Emplifi is the unification it brings to your social media.

You can manage all your profiles in one dashboard while it serves you the insight you need to make accurate decisions.

It even allows you to monitor and keep up with your influencers.

Large companies like Pinterest, Instagram, McDonald’s, and YouTube have it in their artificial intelligence marketing software stack for social media. 

Best Features of Emplifi

Social Analytics 

Emplifi will help you excel in the crowded social media by keeping you informed. It uses social analytics to track thousands of critical pieces of information, such as engagement scores, followers’ demography, and competitors’ data. All these powers accurate decision-making, from what type of content will serve their target audience to what strategy will keep them above competitor benchmarks.

AI-powered content grading

Emplifi is one of the best marketing tools for content testing, thanks to its advanced AI grading system (from A to D) feature.

This system helps users discover which of their content best resonates with their audiences so that they can focus on creating similar ones.

Social monitoring and Listening

One novel way businesses use AI marketing to find growth opportunities online is through digital listening. Emplifi handles this perfectly.

It monitors social media for brand mentions and tells you who is talking about your brand and how influential they are.

It gives you insight on how to put this information to use and can stand out on every channel.

18. Activecampaign

Category: AI Marketing Automation Tools

Rating: 4.5/5

Pricing: Starter, Pro, and Enterprise

• Starter: $15 monthly
• Pro: $45 monthly
• Enterprise: $145 monthly

This tool is one of the best for multichannel AI marketing automation that enables you to nurture and convert leads across websites, retail stores, email, mobile, social media, and other channels. 

With 73% of consumers leaning towards shopping through different channels, omnichannel marketing is unmistakably the portrait of today’s digital marketing. 

However, managing each channel and ensuring consistent messaging across all platforms often pose a challenge.

With Activecampaign, you can rest assured no channel will be left outstanding. 

First, you can enable constant communication and increase customer engagement throughout your channels.

It also fosters personalizations and informs you of the best time to reach prospects, ultimately boosting sales and conversions.

Best Features of Activecampaign

Email Marketing Automation

Thousands of leads can receive messages all at once with Activecampaign.

This feature handles all the tasks around this emailing, like editing emails, creating targeted lists, and managing bulk sending.

It also automates nurturing emails based on a leads score or activities online. 

Other Side traction available for email automation on Activecampaign includes built-in email templates, sign-up forms, social media integration, subscriber list management, success rate reports, AB testing, and auto-responders.

Landing page Builder

It can help you build a customized landing for specific campaigns to maximize conversions.

To top it off, it can equally craft the best lead capture form for a specific landing page to note the right information.

Site tracking

With this feature, you can measure the performance of your website.

For example, you can discover which part of your site users click, hover, or scroll or which webpage converts the most.

In addition, it can track prospect activities on your web and other websites a prospect visits to enrich you with more data.

These empower you to make continuous improvements in on-site activity and customer interaction.

19. Browse AI

Category: Marketing Automation AI Tools

Rating: 4.8/5

Pricing: $19 monthly

There are thousands of marketing AI automation tools in the market today, but what we love about BrowseAI is that it offers the easiest and cheapest way to extract data from any website within minutes.

It allows users to scrape data from virtually any website in minutes, turning the once time-consuming process of data hunting into a breeze. 

Also, beginners with minimal technical know-how can build their web scrapers and give a high definition of the data they want it to extract.

For example, marketing teams can set up automated systems for competitor monitoring and trend tracking, freeing up time and resources for strategy.

Here are some use cases that reflect how distinct Browse AI can be;

• Extracting a list of product results from Amazon for a specific search keyword.
• Gathering reviews, social media posts, or comments to understand customers’ stand on their offerings.
• Compiling product information, like names, images, specifications, and descriptions, from e-commerce web pages into a spreadsheet. 
• Tracking job listing information across various platforms to consolidate opportunities and conduct market research.

Best features of Browse AI

One-click automation

With this AI-powered feature, you can set up a task to monitor a website or an app by filling in the information that the browse AI needs.

Then, it will extract the data you asked it to monitor within the needed time interval you’ve stipulated.

Integrations 

Browse AI helps businesses revamp their workflow by enabling integrations with 7000+ apps.

20. People.AI

Category: Customer Intelligence Tools

Rating: 4.8/5 on Capterra

Pricing: On-demand quotes

Lying on many clients’ business interactions is a dozen missed opportunities.

Innovative sales personnel are leveraging AI marketing tools to become genies who know what best to say to customers to build rapport and close deals faster.

People.AI is one of such marketing tool.

It sweeps data from sources like email systems and CRM to capture customers’ activity (call transcripts, meetings, and more) and then translates this data into actionable insights.

This equips sellers with everything they need to know about an account and leads to an optimized interaction that wins more revenue for companies. 

Best Features of People.AI

Data Solution 

People’s AI marketing platform presents a powerful data solution.

It allows users to utilize data from internal and external sources effectively. Also, the dashboard for viewing is interactive. 

This way, marketers can customize the viewing of sales information to fit their needs.

It also allows data visualization on multiple devices and enables secure exporting of data to other tools. 

Predictive Analysis

As a leading AI marketing tool, People.AI features predictive analysis that empowers businesses to stay ahead of future events and control outcomes using several mechanisms.

This includes;

• Lead scoring which determines the value of leads based on their readiness to convert.
• Opportunity scoring that helps uncover deals that are already in the pipeline and have a high possibility of conversion. 
• Risk analysis that warns sales teams of prospects in the pipeline that are at risk of being lost so that they take immediate action.

Sales Management 

As a Revenue intelligence platform, People.AI increases customer retention and boosts business revenue by accelerating sales management activities.

For instance, it can make live updates every time a change is made, both on the pipeline and at the account level, thereby arming the sales team with the most relevant information possible. 

AI for marketing: Why It Matters? 

The core of every successful marketing campaign can be narrowed down to data. 

Insights like what customers say about your products, intricate customer pain points, and emerging trends come from data and can make a huge difference. 

In fact, businesses that practice data-based marketing drive five to eight times more income than those that don’t. 

However, manually turning data into useful insight can take years to achieve. 

Introducing AI marketing solutions to your workflow can fast-track this process. 

From sourcing data to churning it down to deriving insights, there are AI tools that can handle it all. 

With this empowerment, sales teams can create personalized messaging that guarantees conversion. 

More so, businesses can adjust their campaigns to stay ahead of trends using AI for marketing tools that can predict what will happen in their industry before it does. 

These include AI analytical tools and business intelligence applications that ingest vast data, forecast trends, and visualize results. 

Popular examples of AI marketing tools in this class are Tableau, H2O, and Microsoft’s PowerBi.  

Another proven benefit of AI in marketing is the speed it brings to every aspect. Up to 52% of US marketing professionals using artificial intelligence (AI) tools in their marketing programs said increased speed is its best advantage.

By using AI for marketing, businesses can analyze campaign performance in real time, make accurate adjustments on the fly, scale content creation, and craft more personalized messages for clients, enabling them to achieve the most in the shortest amount of time.

How to Use AI Marketing Tools for Beginners

Agreed. The value of AI in marketing is insurmountable. Anyone not using AI tools is swimming against the tide because your competitors are strengthening their strategies through AI-based predictions and automation. 

So, where is the best place to start? On the base level, you can easily leverage AI for content marketing with text generation applications like ChatGPT, Jasper, and Copy.ai. 

As you intensify your marketing efforts, you’ll need to gain insights with software that analyzes data, automates outreach, and personalizes customer experiences.

Here are five key steps every beginner should take to harness the power of AI and marketing.  

1. Re-evaluate your key marketing goals.

Before implementing AI marketing tools in your strategy, you need to reexamine the aspiration of your business.

What measurable objectives have you curated to take your business to the next level?

Is it more brand awareness, higher page rank on Google, or more engagements across social media platforms? These answers will inform you of the best marketing tool to add to your arsenal.

2. Take stock of the current strategy

The next step is to assess your progress and determine growth areas. From here, you curate targets and action points that team members will imbibe.

3. Markout areas to integrate AI marketing solutions

With your target point ready, it’s time to identify AI  integration windows in your workflow. Here are a few suggestions of key areas in which you can leverage AI in marketing today:

• Emailing: you can deploy AI automation tools in campaign for conduct smart mail-list segmentation, optimize send times and generate personalized email responses.
• Inbound marketing: Content marketing AI can be implemented to scale production of blog reads and social media posts.
• Predictions: AI data analytical tools can accurately determine customers’ behavior and market trends to help you tailor your content accordingly. AI can be leveraged to create personalized products and offer recommendations to boost customer engagement.
• Customer experience: You can integrate artificial intelligence-powered customer service software, including chatbots and virtual assistance, that provides 24/7 support, helping you cut costs on human resources.

4. Select your AI tech stack

After determining the AI opportunities you want to harness, the next step is to select the AI marketing software that will help you meet your targets. The key things to consider are the marketing budget, customer base, and team size. You can use the list of the top 20 marketing AI tools we’ve provided above as a map.

5. Merge AI and Marketing in a framework

Now that you have the right AI marketing solutions, it’s time to draw them into a plan. You can either build a new stand-alone marketing AI framework or integrate AI into existing systems. integrating system

Conclusion 

And there you have it. 20 Best AI marketing and sales tools for any business looking to scale. 

Remember, over 80% of marketers use AI one way or the other in their strategy, and 88% admit that incorporating these tools has helped them personalize their customers’ journey and boost conversion.

Therefore, integrating AI for marketing isn’t just keeping up with trends—you’re setting your business up for success with data-driven, efficient, and personalized marketing strategies. 

Frequently Asked Questions

What are some free AI tools for data analysis?

Google Data Studio, Power BI, Apache Superset, and Zoho Data Analytics are examples of Free AI digital marketing tools for data analysis.

What are some digital marketing tools that provide AI for marketers for free?

The Best digital marketing tools that allow marketers to use AI for free are Hubspot, Zappier AI automation tool, Google Analytics 4, Clickup, and MarketMuse.

What are the best marketing tools for online business in 2025?

The best marketing tools for your online business in 2025 are predictive analysis software, chat-bots systems, AI automation tools, and customer intelligence systems.